1. You are only charged for the visits you receive. In other advertising models, advertisers pay a fee to have their ad displayed but have no guarantee that it is producing results. There is a direct relationship between cost and performance when using pay-per-click (visits).
2. You have a wealth of data on the ad’s performance. The pay-per-click platforms provide the advertiser with detailed information about the advertisement’s performance, including the number of impressions, clicks, and conversions.
3. Excellent optimization potential. With all of this data, it is very simple to determine whether an ad is working or not and to correct the course in real-time. In fact, the best strategy is to create multiple variations of each ad and compare them to see which ones perform the best. You will always get better results this way.
4. The advertisements reach the intended audience. You won’t waste a single click thanks to the numerous segmentation options. The ad will only be shown to the users you want to target. This produces better results because a user who is part of the target audience is more likely to click on the ad. The lower the cost of the ad, the higher the percentage of clicks.
5. You have complete control over your budget. PPC models allow you to set a daily maximum budget, and in some cases, you can start with as little as $1. This means they can be tailored to advertisers of all sizes, and you can budget for each campaign ahead of time.
6. You have complete control over where and when your advertisement appears. Using the pay-per-click model, you can display your ads on a variety of platforms and locations, and you can select the ones that most interest you. Some websites also let you choose which days and times your ads will appear.

You will improve your positioning and visibility. You can show your ads on some of the most popular sites visited by users, such as search engines and social networks, thanks to PPC.