Social media marketing
Grow and engage your audience with an effective social media strategy. We help to establish and maintain your social presence.
Why social media marketing?
Social Media Optimization (SMO) positions your company in an optimum position to tap into the rich interactions that naturally occur in social media platforms—discussions about your brand and conversations between you and your customers.
Social Media Marketing has become a vital part of Digital Marketing. Connecting through social media is more important for your business than ever—and unless you communicate and associate with your audience, you are bound to lose a valuable advantage.
Here’s why: As tempting as it is to increase your visibility by being on every social platform, at times it’s too much to take on. Instead of creating accounts just for the sake of having a profile, get strategic with your platforms of choice.
Be where your target audience is. Know what value you bring to a particular social platform. If you cannot create content that people on that platform can connect with, then you have no business being on there.
For instance, if you have the time and resources to make unique videos, then you should, by all means, have a presence on YouTube.
However, if you lack the bandwidth for video production, please get off of YouTube and don’t feel guilty about not being there.
How about you start with one or two profiles, then expand to other as you measure and analyse.
Here’s why: It will be easier to promote your social media handles when they are consistent and it will be easier for your followers to find you.
In today’s online presence, it’s not only domain names that matter; usernames are just as, if not more, valuable in terms of digital real estate. Sites like Knowem tell you whether or not your desired username is available across multiple networks.
Answer: The type of content your audience wants to see.
Here’s why: If you have in-depth knowledge about your ideal customer’s desires and pain points, you are more likely to create content that they can relate to, enjoy and share.
Additionally, follow influencers in your industry who create amazing content and share it. Better still, use it as inspiration to create your content.
You can also search relevant hashtags or check out what’s trending on Twitter and Instagram to understand what people are talking about right now, then join in on those conversations.
Engage your followers and find what they would love to see. This will give you a loadful of content ideas
How you benefit
Social media platforms have become referrals on steroids where advertising is shared in today’s online age. Our SMM services are also customised to boost the impact of other online marketing strategies such as search engine optimization, direct marketing, and pay-per-click marketing.
WITH OUR SMO SERVICES, YOU CAN EXPECT: