search engine optimization
We invest in understanding your business and your goals before customising a results-oriented campaign that improves both your rankings and your sales.
Google is ever-evolving to cater to the complexity of human search behaviour—and we will ensure you keep with the pace. We can steer our clients’ websites through game-changing updates and ensure that they come out on top
Blending performance with exceptional customer service, our digital marketing specialists are always on alert and keeping themselves well versed with current trends to help you run a successful business.
You are guaranteed to get more qualified traffic on the search terms that matter most to your business. We will play a pivotal role for you to achieve measurable results by working on every variable that impacts Search Engines like Google.
Short answer: yes, yes you do.
Why? Picture all of your website visitors as a big pizza. For the average website, 50% of that pizza will come from search engines like Google.
Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, other traffic channels like social media will increase as well. In other words, as this part of your pizza gets bigger, the rest of your pizza will get bigger as well.
Search engines look at 3 Key things when trying to understand all the websites in their index: Authority, Relevancy, and Crawlability.
Let us keep things simple.
Crawlability gets more into the technical side of SEO, so we will skip it for now.
Authority is a measure of how reputable your website is in the eyes of Google and other search engines.
Sticking to our pizza example, authority is a measure of how big your pizza is.
We all love pizza, so focus on making yours as big as possible.
Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your pizza that comes from search engines taste better. Nobody wants a lot of bad pizza, so as it gets bigger, it becomes more and more important to focus on relevancy.
If you type “houses” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “houses”.
The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.
Think quality over quantity here. One link from Safaricom will help your website rankings significantly more than a link from 50 brand new blogs (more on some of our favourite link building techniques here).
How you benefit
Skysail Digital provides strategic SEO that positively affects your bottom line. Having us on your team will ensure your business ranks high for a relevant, high return on investment search phrases, that match what your customers are looking for. Our goals for your business, go beyond ranking high for search words and phrases. You should only expect a boost to online sales: relevant, quality leads.