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Why Blogging Is an Important Part of Digital Marketing

What if there was one digital marketing strategy that would increase your leads by 50 per cent, make it 10 times more likely that you would enjoy a positive ROI for your effort, and help you to receive 90 per cent more links to your website? Would you adopt that strategy? We would strongly recommend that you do. 

Failing to do so would be practically like throwing money away.

That essential piece of digital marketing strategy is business blogging.

This is why blogging is essential to your business

SEO and Traffic: 

Most times, a client does not search for your business. They search for a product or service that you offer. 

How else will you make sure your clients find you?

Findability in search engines is vital. This is only possible if you post quality blogs filled with keywords and appropriate search phrases regularly.

Insight into Your Audience: 

When research and planning for your blog, you have to think like your clients. Put yourself in their shoes, and critically think what solution to give them.

You also get to know their behaviours by analysing data. These insights empower you to nurture your leads and get them through the sales funnel.

Lead Generation, Nurturing, and Conversion: 

With all that traffic coming to your site, a good blog will keep your clients interested in interacting with you.

 By giving content through your blog that answer clients questions, address issues your clients have, and offers real solutions, you will turn traffic into qualified leads. 

As leads come back to consume your latest blog post, you are building a relationship with them, nurturing them through the customer journey. 

You are building trust and establishing your brand. The result? When it is time for your leads to make a purchasing decision, your brand will be top of mind for them. That is when conversions happen.

For you to write great blogs in your niche, you need to research what your customers’ problems are and seek to churn out relevant content that will help them.

Perform keyword research and search phrases and most importantly stop writing for search engines, create a human connection.

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