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Digital Transformation: Improving Organization’s Performance

Let us start by defining what Digital Transformation is; When we talk of digital transformation, this is simply the use of technology to improve performance or reach of enterprises. Over the years, we have experienced major transformations in the digital marketing sector, this is never going to stop because day in day out we have new digital tools that are invented and this largely aids in transforming the digital industry.

Are organisations keeping up with the digital transformation pace? For effective digital marketing, it will require businesses to have a vision of how to transform their company for the digital world. Let’s have a look at some of the digital marketing activities that will represent good opportunities for businesses.

Transforming Customer Experience

Transforming customer experience means designing and reacting to customer interactions in order to meet or exceed their need. When attending to customers, what is our end goal? Are we only looking to ‘mark the register’ or do we go over and beyond to ensuring that they are satisfied? Digital transformation offers organizations a chance to interact with their customers in the modern way giving them a better understanding, this helps businesses to transform the sales experience.

Use of Customers Touch Points

This refers to your brand’s points of customer contact. When these touch points are taken collectively, organizations can then be able to define customer experience & with good experience it is more likely that customers will be retained. Organizations should make good use of customer’s touch points to ensure that they do not only acquire new customers but also retain.

Digitization Process

This refers to the process of converting information into a digital format. Digitization allows the use of digital information to optimize business results and create new revenue, optimize costs, new customer experience offering so much value when applying digital technologies. Digitization enables companies to refocus their people on more strategic tasks such as innovation and creativity rather than repetitive efforts.

 

Integration of digital technology into all areas of a business is a plus for organizations. Technology is evolving at a very fast rate and the best way for businesses to catch up is by embracing new ways of doing things. Businesses therefore need to think carefully about which technology they’re investing in and how they’re implementing it, to ensure they see a return.

Before investing in digital transformation ask yourself these:

  1. Why are you investing in digital transformation?
  2. What is your priority?
  3. How will you measure success?
  4. What is your starting point?

Once you are certain, go ahead and make good use of digital transformation.

 

 

 

 

 

 

 

 

 

 

 

 

 

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