1. Not Having a Blog

Remember that you are not only attempting to market your site as a business, but also as a trusted industry leader. Publishing blog content that is valuable, informed, and easily accessible will establish you as a trustworthy voice. Furthermore, each blog post is another indexed page for your site, and more indexed pages mean your site will appear higher in Google search results.

2. Avoiding Social Media

You may believe that you can avoid using social media. I’m sorry to inform you that you are incorrect! It’s a critical step in converting leads into customers. Spreading your content, reaching your target audience, and engaging with users will all help you promote your company online. But don’t try to do everything yourself; instead, find out why you need a social media manager.

3. Forgetting About Mobile Users

Mobile browsing accounts for roughly half of all web traffic globally. So, while you’re optimizing your site, don’t forget to optimize it for mobile users as well, so that the load time is as quick as it is on desktop. Ensure that the design of your website is also mobile-friendly.

4. Not Offering Discounts and Promotions

According to a Retail Me Not survey, two-thirds of customers made an unplanned purchase solely due to a discount. Online coupon codes or limited-time offers are excellent pop-ups for your site, particularly on the landing page or when visitors are about to abandon their cart. Your website should also include a call-to-action that is incentivized by a promotion.

5. Underutilizing Keyword Research

Potential customers must be able to find you online, so SEO is essential. Determine which keywords are most relevant, have a high search volume, and are relatively simple to rank for. Then, track where you rank for each keyword, how much traffic you get from each keyword, and whether visitors from that keyword convert into leads.

6. Targeting a Broad Audience

Spending your marketing budget to reach as many people as possible is a waste of money. Determine a well-defined target market to generate more relevant leads.

Make no assumptions or rely on educated guesses about any audiences. Conduct research to identify your target audience and the most effective way to reach them.